Alfred Hermida
Tell Everyone: Why We Share and Why It Matters

Book Cover

Every day more than 140 million messages are sent on Twitter, 900 million people share 80 million stories, links, photographs and videos on Facebook.  An hour of video is uploaded to YouTube  less than every second. In this new world of media saturation, what do we mean by "the news"? Is "the most trusted name in news" today a veteran anchor on television or an undergraduate tweeting from Tahrir Square in Cairo?
We are sharing more content from more sources with more people, more often and more quickly than ever before, and the flow is ever-increasing. The day before yesterday, news and information was scarce, coming from a few newspapers or broadcasters.  Suddenly there is abundance.  Now, not only are we able to connect and collaborate to create our own media, but for the first time have access to a global audience. Together we can help to bring down governments or chasten international corporations. We can hasten the spread of gossip, rumour and lies.  We can market our products more widely and efficiently than ever—if we take the trouble to discover why people share and to whom.

Alfred Hermida, an award-winning professor and veteran BBC journalist, provides an essential guide to this transforming media landscape.  In this groundbreaking work, he delves into how our ability to create and share the news is shaping the information we receive and depend on to make informed decisions, from choosing politicians to doing business. Drawing on historical examples, real-world experiences and leading research, he equips us with the knowledge and insight to successfully navigate the social streams of information that shape how we view the world.

Praise for Alfred Hermida's Tell Everyone:


“We all know social media has changed our world but Tell Everyone is the first ?serious attempt to analyze what that change really means. From street protests to relationships to news coverage and everything in between, Alfred Hermida’s fascinating new book answers the question ‘what have we created and are we better off for it?’ #youwanttoreadthisbook” —Peter Mansbridge

“In Tell Everyone Alfred Hermida explores the inverted news paradigm created by user-generated content and social media. His investigations into the way we now make and get our news give us critical insight into one of the most disrupted industries of the post internet era. A must read.” —Michael Tippett, Director, New Products, Hootsuite Labs

Tell Everyone gives the reader the chance to inhabit what many think is a tantalising if largely unachievable environment — a world of reflection and context amid the chaos and opportunity of the constantly evolving media landscape. . . . I found the book a very helpful guide to understanding the author’s main preoccupation of why we share and why it matters.” —David Walmsley, editor-in-chief of The Globe and Mail

"[A] remarkable book characterized by smart insights, a lively narrative and impressive research . . ." —Jpress

"To share is human. This truth is so obvious that we routinely overlook it when caught up in competitive games and territorial defensiveness. But no one running a company, a team or a family stands a chance of success until they inspire and liberate our collaborative, communicative instincts. Hermida understands this and sees it in everything we do, make and build. The technology may be new but message is eternal: Information—like power—makes its greatest impact when it is shared." —Margaret Heffernan, author of A Bigger Prize: How We Can Do Better Than the Competition

“An insightful and compelling look at how the communication and the distribution of information has changed—now that practically everyone has their own forum to ‘broadcast’ at their fingertips.” —Kirstine Stewart @kirstinestewart


Category/Genre: Non-fiction/Current Affairs
Length: 225 pages (hc)
Publication Date: October 2014

Canada English rights, Doubleday Canada
For all other rights contact The Cooke Agency.
Alfred Hermida

Alfred Hermida is an award-winning online news pioneer, a digital media scholar, and professor at the University of British Columbia. He spent 16 years at the BBC, including four as a correspondent in the Middle East. His research work has recently been featured in more than 70 print and online pieces including the Globe & Mail, Toronto Star, Harvard Business Review, Huffington Post, PBS, BBC, the Guardian and Le Monde. He is the recipient of the prestigious Knight-Wallace award, a US
fellowship for working journalists funded by the Knight Foundation and Mike Wallace.