YouTube’s pre-eminent “Father Figure” is the voice of reason a generation has been dying to hear.
In 2017, Dr. Jordan B. Peterson became one of the world’s most popular public thinkers, after decades serving his clients as a clinical psychologist and inspiring his students as a celebrated professor at Harvard and the University of Toronto. His YouTube lectures describing the deep connections between neuroscience, psychology, and the oldest stories of humanity drew tens of millions of viewers from around the world, as did his traditional, firm, but philosophically sophisticated messages about personal responsibility and the meaning it bestows upon life. A generation cut off from the wisdom of their forebears, subjected to a chaotic jumble of ethical and intellectual tutelage, and tempted dangerously by ideology and nihilism, found itself drawn inexorably to his words.
In a time of unprecedented change, when family structures are collapsing, education is degenerating into indoctrination, and political society is dangerously polarizing, 12 Rules for Life
offers an antidote: the truth—some very ancient truth, in new guise, applied to life’s very modern problems.
What can we learn from the nervous system of the lowly lobster about standing up straight (with our shoulders back) and moving confidently through life? Why should you never let your children do anything that makes you dislike them? Why did the ancient Egyptians worship the capacity to pay attention as the highest of their gods? Peterson discusses discipline, courage and the necessity of clear, truthful thinking, distilling the discoveries of science and the lessons from the great myths of the world into twelve profound directives for living properly within the order and chaos of our lives.
Join those who have already found inspiration and direction in Dr. Peterson’s theories and dictums. Discover in this book of exceptional power the simple yet profound rules for sorting yourself out, setting your house in order, and serving the most ancient, deepest and honourable of moral principles.