Jordan Peterson
12 Rules for Life: An Antidote to Chaos

Book Cover YouTube’s pre-eminent “Father Figure” is the voice of reason a generation has been dying to hear.

In 2017, Dr. Jordan B. Peterson became one of the world’s most popular public thinkers, after decades serving his clients as a clinical psychologist and inspiring his students as a celebrated professor at Harvard and the University of Toronto. His YouTube lectures describing the deep connections between neuroscience, psychology, and the oldest stories of humanity drew tens of millions of viewers from around the world, as did his traditional, firm, but philosophically sophisticated messages about personal responsibility and the meaning it bestows upon life. A generation cut off from the wisdom of their forebears, subjected to a chaotic jumble of ethical and intellectual tutelage, and tempted dangerously by ideology and nihilism, found itself drawn inexorably to his words.

In a time of unprecedented change, when family structures are collapsing, education is degenerating into indoctrination, and political society is dangerously polarizing, 12 Rules for Life offers an antidote: the truth—some very ancient truth, in new guise, applied to life’s very modern problems.

What can we learn from the nervous system of the lowly lobster about standing up straight (with our shoulders back) and moving confidently through life? Why should you never let your children do anything that makes you dislike them? Why did the ancient Egyptians worship the capacity to pay attention as the highest of their gods? Peterson discusses discipline, courage and the necessity of clear, truthful thinking, distilling the discoveries of science and the lessons from the great myths of the world into twelve profound directives for living properly within the order and chaos of our lives.

Join those who have already found inspiration and direction in Dr. Peterson’s theories and dictums. Discover in this book of exceptional power the simple yet profound rules for sorting yourself out, setting your house in order, and serving the most ancient, deepest and honourable of moral principles.

Praise for Jordan Peterson's 12 Rules for Life:

"Jordan Peterson is the most important and influential Canadian thinker since Marshall McLuhan. His international fame and impact continue to grow exponentially. Peterson’s bold interdisciplinary synthesis of psychology, anthropology, science, politics, and comparative religion is forming the template for the genuinely humanistic university of the future."
—Camille Paglia, bestselling author of Sexual Personae and The Beauty Myth

“[O]ne of the most important thinkers to emerge on the world stage for many years. . . . profound, charismatic and serious. . . . he has become increasingly difficult to ignore—and whoever choses to do so, whether out of partiality or prejudice, will deprive themselves of an intriguing intellectual journey.”
The Spectator (UK)

“Firm but caring. . . . Peterson speaks the way I always wished my father had. . . . he is the right man at the right time, someone capable of showing young men that cleaning up their room has cosmic significance, and that imposing a little order upon chaos is good for the soul, which in turn is good for the world.” —National Review (US)

“Jordan Peterson’s 12 Rules for Life hits home—from identifying the deeply engrained hierarchical ladder that motivates our decision making to asking indispensable and sometimes politically unpopular questions about your life and suggesting ways to better it. If that’s not enough, its first twenty pages give a summary of evolutionary psychology that’s breathtaking.”
—Howard Bloom, author of The Lucifer Principle

Genre: Non-Fiction—Psychology/Self-Help
Length: 320 pages (hc)
Publication Date: January 2018

Canada English rights, Random House Canada
Portuguese throughout Brazil rights, Alta Books
World Simplified Chinese rights, Beijing Cheers Books
World Croatian rights, Verbum
World Icelandic rights, Bókafélagiđ
World Italian rights, Edizioni MyLife
World Korean rights, Maven
World Polish rights, Fijorr Publishing
World Slovenian rights, Druzina
UK & Commonwealth rights, Penguin Press/Penguin Random House UK
World Vietnamese rights, Saigon Books
For all other rights contact The Cooke Agency.
Author Name
JORDAN B PETERSON, raised and toughened in the frigid wastelands of Northern Alberta, has flown a hammer-head roll in a carbon-fiber stunt plane, piloted a mahogany racing sailboat around Alcatraz Island, explored an Arizona meteorite crater with a group of astronauts, built a Native American Long-House on the upper floor of his Toronto home, and been inducted into the coastal Pacific Kwakwaka'wakw tribe. He’s been a dishwasher, gas jockey, bartender, short-order cook, beekeeper, oil derrick bit re-tipper, plywood mill laborer and railway line worker. He’s taught mythology to lawyers, doctors and businessmen, consulted for the UN Secretary General’s High Level Panel on Sustainable Development, helped his clinical clients manage depression, obsessive-compulsive disorder, anxiety, and schizophrenia, served as an advisor to senior partners of major Canadian law firms, identified thousands of promising entrepreneurs in sixty different countries, and lectured extensively in North America and Europe. Dr. Peterson has published more than a hundred scientific papers with his students and colleagues, advancing the modern understanding of personality and psychopathology, while his now-classic book, Maps of Meaning: The Architecture of Belief transformed the psychology of religion. As a Harvard professor, he was nominated for the prestigious Levinson Teaching Prize, and is regarded by his current University of Toronto students as one of three truly life-changing teachers. He’s a Quora Most Viewed Writer in Values and Principles and Parenting and Education, and his classroom lectures on mythology were turned into a popular 13-part TV series on public television. Dr. Peterson’s online self-help program, The SelfAuthoring Suite, featured in O: The Oprah Magazine, CBC radio, and on NPR’s national website, has helped tens of thousands of people resolve the problems of their past and radically improve their future.

Follow @jordanbpeterson on Twitter, and Dr Jordan B Peterson on Facebook and YouTube.