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Dr. Jordan B Peterson
The 12 Most Valuable Things Everyone Should Know: A Psychologist’s Guide to Life in the Modern World



What does the nervous system of the lowly lobster have to tell us about standing up straight (with our shoulders back) and about success in life? Why did ancient Egyptians worship the capacity to pay careful attention as the highest of gods? What dreadful paths do people tread when they become resentful, arrogant and vengeful? Dr. Peterson journeys broadly, discussing discipline, freedom, adventure and responsibility, distilling the world’s wisdom into 12 practical and profound rules for life.

The 12 Most Valuable Things Everyone Should Know shatters the modern commonplaces of science, faith and human nature, while transforming and ennobling the mind and spirit of its readers.

Genre: Non-Fiction—Psychology/Self-Help
Length: 320 pages
Publication Date: TBD

Canada English rights, Random House Canada

For all other rights contact The Cooke Agency.
Author Name
DR. JORDAN B PETERSON, raised and toughened in the frigid wastelands of Northern Alberta, has flown a hammer-head roll in a carbon-fiber stunt-plane, piloted a mahogany racing sailboat around Alcatraz Island, explored an Arizona meteorite crater with a group of astronauts, built a Native American longhouse on the upper floor of his Toronto home, and been inducted into the coastal Pacific Kwakwaka’wakw tribe. He’s taught mythology to lawyers, doctors and businessmen, consulted for the UN Secretary General, helped his clinical clients manage depression, obsessive-compulsive disorder, anxiety, and schizophrenia, served as an advisor to senior partners of major Canadian law firms, and lectured extensively in North America and Europe. With his students and colleagues at Harvard and the University of Toronto, Dr. Peterson published more than a hundred scientific papers, transforming the modern understanding of personality, while his now-classic book, Maps of Meaning: The Architecture of Belief, revolutionized the psychology of religion. www.jordanbpeterson.com